Bao Tre Online

Marketing tools

Tre Magazine At A Glance:

  • Print magazine format, 250 pages
  • Published weekly in most markets, biweekly or monthly in others
  • Free publication distributed in high-traffic community locations
  • Choice of full-color, Hibrite and black-and-white display ads
  • Large section of high-impact classified ads
  • Regional network spans 20 states

Annual Lunar New Year Special Edition

  • Magazine format, 220 pages
  • Print 10,000 copies per year
  • Copies offered for sale on Tre Bookstore or order over the phone
  • Limited sale period January 12-March 30

Online magazine:

  • Offers online ad banners
  • Print/online advertising packages available
  • Delivers 100,000 visitors/300,000 page views per month

Reader Demographics and Preferences

The U.S. Census Bureau (2013), estimates there are 1,724,508 Vietnamese in this country, making it one of the four fastest-growing ethnic segments. What’s more, this market represents high income and purchasing power, and a very loyal clientele.

Vietnamese media strongly preferred

80% of Vietnamese place a high value on maintaining their native language and culture.

75% read Vietnamese-language news regularly – at least once a week.

Nearly 70% of Tre’ readers say the magazine is their primary source of daily news and information.

(Source from Pew Research Center and CVC readership survey)

    Appealing Tre’ reader demographics

  • Balanced readership: 50% male / 50% female
  • Age of readers ranges from 18 to 85-plus
  • 75% of Tre’ readers are 40 years or older
  • Average household income: $65,000

High reader loyalty, engagement and response rates:

Each issue, our readers actively seek out advertised goods and services in the magazine. Our latest readers’ survey reveals strong responsiveness to advertising:

  • During the past 12 months, 85% of readers have purchased products or services advertised in Tre’ Magazine.
  • Close to half (46%) say that they ALWAYS read Tre’s display ads
  • Virtually all (95%) respondents report that they read the display ads

Distribution and Circulation

Distribution Area Frequency Circulation
Trẻ Dallas- Ft. Worth- Arlington Weekly 8,000 copies/ week
Trẻ Houston Weekly 6,000 copies/ week
Trẻ Louisiana- Mississippi- Austin- San Antonio Bi-weekly 6,000 copies/ issue
Trẻ Georgia- North and South Carolina - Alabama - Tennessee- Biloxi, Mississippi Weekly 7,000 copies/ week
Trẻ Florida Weekly 8,000 copies/ week
Trẻ Oklahoma- Kansas- Missouri Monthly 5,000 copies/ month
Trẻ Colorado Monthly 5,000 copies/ month
Trẻ California (NEW) Weekly 5,000 copies/ week
Trẻ Seatle, WA Bi-weekly 5,000 copies/ issue
Trẻ Maryland- Washington DC- Virgina Bi-weekly 5,000 copies/ issue
Trẻ Massachusetts Bi-weekly 5,000 copies/ issue

Advertising with us

Count on Tre Magazine to deliver:

  • Quality-conscious readers with high incomes and purchasing power
  • Respect and influence within the Vietnamese and Asian communities
  • Expert, appealing advertising design and layout
  • The local, regional, national and international news readers desire
  • Highly efficient advertising in print and online channels
  • Competitive rates and customized advertising packages
  • Fast turnaround on ad production
  • Attentive, individualized, responsive service
  • Superior-quality production and printing
  • Bilingual advertising support (English & Vietnamese)

Our professional, experienced account team has the understanding of this audience and expertise to help you grow your business through effective marketing to the Vietnamese audience. We continuously improve our product and service based on client input and surveys. Above all, we are committed to your success.